Creating iOS apps begins with clarity: identifying the target users, the app's purpose, and the scenario to address in the initial release. A robust discovery phase helps determine the MVP scope, select an appropriate architecture, and skip features that seem impressive on paper but don’t enhance actual usage.

After the foundation is in place, attention moves to UI behavior, performance, and stability across iPhone models and iOS versions. Consistent navigation patterns, thoughtful state management, and well-planned integrations (payments, authentication, analytics, backend APIs) make the product easier to maintain and scale after launch on the App Store.